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17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners

March 2, 2009

17 Ways You Can Use Twitter: A Guide for Beginners, Marketers and Business Owners

twitterTwitter is a micro blogging platform which allows you to publish short messages ofless than 140 characters through different mediums like IM, cellphones and the web.

It has a social element as well, as it allows users to befriend and monitor each other’s messages or updates. So what you have here is a publishing tool that can be either public and private.

It is similar to an IRC channel although messages are displayed less rapidly. Some have called it a slower version of internet messengers.

Twitter gives you a fragmented experience of opinions, events, news, ideas and feedback largely because its structured to accommodate non-contextual usability: You can easily follow thousands of users and listen in and enter into conversations conducted among multiple users at any point. And this is usually the case.

On the other hand, Twitter can be actively used as a tool to push out messages that capitalize on the attention you’re receiving from other users. Yes, I’m talking about self-promotion and marketing. This involves active user engagement.

Apart from its use as a info resource and publicity tool, Twitter is also a communication platform for individuals and their personal social networks. Leisa Reichelt calls this form of usage, ambient intimacy:

Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.

Who cares? Who wants this level of detail? Isn’t this all just annoying noise?…There are a lot of us, though, who find great value in this ongoing noise. It helps us get to know people who would otherwise be just acquaintances.

It makes us feel closer to people we care for but in whose lives we’re not able to participate as closely as we’d like. Knowing these details creates intimacy. Read More . . .

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